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Who I am
Born in a town called Itápolis, countryside of São Paulo, Brazil; I was the youngest among five siblings whose parents were teachers.
I thought of myself as provincial since I was little. Let me explain: the writer Mario Quintana said there is nothing more provincial than leaving the countryside. Very young still I knew my life would not develop there, for the family’s hopelessness.
I majored in Pharmaceutical Biochemistry at UNESP (São Paulo State University in Araraquara – SP. During the course, I attended a lecture delivered by a pharmacist from AVON who stated that wherever medications were, we would be present, however, at that moment; he could not see that in marketing or sales.
It was then the first time I started getting interested in marketing and sales (it is hard to split these two terms - one never stands without the other) and, that is how I have built up my career.
I went through all stages in a pharmaceutical industry. I was a Sales Rep, District Manager, Product Manager, Regional Manager, National Sales Manager and Director.
I worked 19 years for the Sanofi Group (Rhodia, Aventis, Sanofi-Aventis, Sanofi) and Director for Medley (branch of the group)
in Mexico, launching the generics brand there.
I believe that one of the competencies that influenced my career most positively was transparency. I know that should be assessed
by those who have worked with me, nevertheless, it is what I have always pursued, unconditionally and is what I have always heard
people tell me.
Objectivity: (I have never acknowledged two hour meetings) Result-oriented and humor (an amazing work tool) have been features
that helped step up my career and reveal who I am.
To conclude the strenuous task of talking about me, I recall a British Professor who constantly repeated that a good professional
must be “reliable”.
You must be trustworthy towards those led, your leaders, your partners and mainly the market. I am confident that I carry it along
with me and should be
Brazil Path Pharma’s brand – a high level of reliability for those who join us – employees, service providers, partners and customers.